The implications of land-entry travelers on hotel occupancy rates

This year, the State Council further approved the "Individual Visit Scheme" for Hong Kong from a total of 59 cities nationwide. Strategically, this is akin to an inland European country facilitating entry for all land-bordering EU countries, thus expanding the potential land traveler market. However, it is an undeniable fact that hotel accommodation prices in Hong Kong are relatively high. Allowing more mainland travelers to enjoy flexible stay options, such as multi-day entries and half-day room services, as well as more fragmented online lodging services, creates a choice for mainland visitors to "revisit" Hong Kong. This could enhance their appreciation of the vibrant day-and-night scenery of the city, thereby stimulating the hotel, retail, and dining sectors.

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