KidZania: An Educational and Entertaining Example of a Successful Business Model

Over 20 years ago, an edutainment company called KidZania quietly emerged in Mexico. KidZania is the perfect blend of entertainment and learning, becoming one of the leading immersive family education entertainment business models in the world today. Through surreal role-playing, children can learn about different professions, the inner workings of a city, and financial concepts. KidZania is a successful example of innovation, but it is not just about innovative products or services; it represents a complete business model and concept. Their business model involves sponsorships and partnerships with corporate brands, both of which are committed to providing educational and entertaining experiences for children. The revenue model consists of ticket sales and corporate brand collaborations, each making up roughly half of their income.

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