How the "Seven Seconds Law" of Marketing Dopamine Drives Modern Business

Modern people are increasingly looking for consumer experiences that bring pleasure and relaxation, which makes it imperative for companies to offer products and services that resonate with emotions in order to foster brand-consumer relationships.

The trend towards the Dopamine Economy is closely related to the Attention Economy, which emphasizes capturing and maintaining consumer attention in an information overloaded environment. This economic model drives consumers to seek instant gratification, making them "dopamine slaves" and influencing their purchasing decisions.

With the advancement of data analytics, companies are able to understand consumers' needs and preferences, and through personalized recommendations and customized products, effectively trigger the dopamine response in consumers, thereby increasing customer satisfaction and loyalty.

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Full article in <Hong Kong Economic Times> ,written by CHFT Stella Law.